Universalism to Growth

ROOTS is personal. After battling Alopecia Universalis and successfully reclaiming hair health through disciplined use of premium oils and scalp nutrition, Tush developed ROOTS to share that victory. We don’t believe in "miracle cures"—we believe in high-performance biology. ROOTS is a range of potent, nutrient-dense hair oils and scalp treatments designed to nourish the follicle at the source. This is about maintaining the body through the pain of training while ensuring your aesthetic reflects your internal health.

Focus: Follicle stimulation, scalp microbiome, and botanical oil blends.

Status: In Development (Based on proven personal protocols).

THE FOUNDER’S STORY: BUILT IN THE TRENCHES

“Hunger isn't just about food. It’s about the refusal to stay down.”

In 2025, I founded BUILT FROM HUNGER in London, but the brand was actually born years earlier during the hardest fight of my life.

I was diagnosed with Alopecia Universalis—a condition that doesn’t just take your hair; it tests your identity. It’s an autoimmune battle where your own body turns against you. I was told what "couldn't" be done. I was told to accept it.

I chose hunger instead.

I refused to accept the hand I was dealt. I spent years obsessing over biology, nutrition, and the power of high-quality botanical oils. I experimented, I failed, and I researched until I found the protocol that worked. I didn't just reclaim my hair; I reclaimed my discipline.

That experience taught me that whether you are battling an autoimmune condition or a 100-mile triathlon, the requirement is the same: Sheer Willpower.

I realized that most "fitness" brands were shallow. They didn't understand the "Unknown." They didn't understand what it’s like to have to build yourself back up from zero.

BUILT FROM HUNGER is for the high-quality people who are currently in their own trenches. Whether you need the GEAR to endure the miles, the FUEL to finish the race, or the ROOTS to restore your body after the pain—we provide the tools.

We are not just a brand. We are a standard of survival.

— Tush, Founder