When you venture into the unknown, your biggest enemy is "The Bonk." FUEL is our flagship endurance line, specifically designed for triathletes, ultra-runners, and those who operate at the redline. Using precise Sodium-to-Potassium ratios and a 2:1 Glucose-to-Fructose carb delivery system, FUEL ensures your muscles stay hydrated and your glycogen stores stay topped up when others are fading.
Focus: Intraworkout electrolytes, rapid glycogen replenishment, and zero-crash energy.
Status: Prototype testing with London-based endurance athletes.
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